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Stigma Kills: See the Person, Hear their Story

Adfam is proud to support Stigma Kills, a new campaign by led by NHS Addiction Providers Alliance.

Stigmatising language and behaviours can have a devastating effect on individuals and their families. Stigma Kills: See the Person, Hear their story  highlights the damaging effects of stigmatising language and attitudes to those who experience addiction. It challenges all of us as individuals to look beyond the addiction and to see the person behind it and hear their story. It also aims to break down the myths and misconceptions around addiction demonstrating it is both a mental and physical health condition and not a person's choice.

The campaign has three simple asks:

STOP using words that hurt and isolate.

START thinking about why someone might be ill.

ASK how you can help.

We all know someone who has experienced addiction, either themselves or that of a family member. We are also likely to all know someone who has felt stigmatised because of their addiction or the addiction of someone close to them. The easiest way to help prevent stigma is to think about your words and actions.

Find out more about how you can help by visiting the campaign website: nhsapa.org/stigma

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